Product Management track

    Interactive roadmap

    Product Management roadmap

    Learn to decide what to build, and to prove it was worth building.

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    1. Step 1 · 0/3 done

      The product manager's role

      What product managers actually do all day.

    2. Step 2 · 0/4 done

      Customer discovery

      Find problems worth solving before building anything.

    3. Step 3 · 0/4 done

      Strategy and roadmaps

      Turn a vision into a plan the team can follow.

    4. Step 4 · 0/4 done

      Delivery with agile teams

      Work with designers and engineers to ship.

    5. Step 5 · 0/4 done

      Metrics, launch and capstone

      Prove what worked and bring it to market.

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    Step 1: The product manager's role

    Owning the problem, not the solution: aligning users, business goals and the team.Product management guide (Atlassian)
    From idea to launch to growth, and knowing when to retire a feature.Product management guide (Atlassian)
    Keeping leadership, sales, support and engineering informed and on side.

    Step 2: Customer discovery

    Asking about past behaviour, not opinions, so you learn what people really do.User interviews 101 (Nielsen Norman Group)
    Writing a sharp problem statement, and thinking in the "jobs" customers hire products to do.Jobs to be Done (Christensen Institute)
    Cheap tests, such as landing pages, prototypes and MVPs, that show whether people want it.
    (optional)
    Understanding the alternatives your customers use today.

    Step 3: Strategy and roadmaps

    Where the product is going and the few bets that will get it there.
    Choosing what to do first with frameworks such as RICE, and saying no clearly.RICE prioritisation (Intercom)
    Communicating direction by outcomes and themes, not a long list of dates.Product roadmaps (Atlassian)
    Setting measurable objectives so the team knows what success looks like.OKRs explained (What Matters)

    Step 4: Delivery with agile teams

    Describing work from the user's point of view, with clear acceptance criteria.User stories (Atlassian)
    Keeping a short, ordered list of what to do next.
    Planning, stand-ups, reviews and retrospectives in short cycles.The Scrum Guide
    Sharing context instead of instructions, and making trade-offs together.

    Step 5: Metrics, launch and capstone

    Activation, retention and a north-star metric that shows real value.
    Funnels, cohorts and reading dashboards without fooling yourself.
    Positioning, pricing and planning a launch with marketing and sales.
    Writing up a product decision end to end: problem, evidence, choice and result.