Marketing track

    Interactive roadmap

    Marketing roadmap

    Learn to grow audiences and revenue with data-driven digital marketing.

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    1. Step 1 · 0/3 done

      Marketing foundations

      Know who you are talking to and why they should care.

    2. Step 2 · 0/4 done

      SEO and content

      Get found on search engines with content people want.

    3. Step 3 · 0/4 done

      Social media and paid ads

      Reach people where they spend their time.

    4. Step 4 · 0/3 done

      Email and marketing automation

      Turn interest into sales, automatically.

    5. Step 5 · 0/4 done

      Analytics and campaign capstone

      Measure what works and report it clearly.

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    Every topic explained

    Step 1: Marketing foundations

    Defining who your customers are, what they need and where to find them.
    One clear reason to choose you over the alternatives.
    Awareness, consideration, conversion and loyalty, and which channels serve each stage.

    Step 2: SEO and content

    How search engines crawl, index and rank pages.SEO Starter Guide (Google)
    Finding the words your customers actually search for.
    Titles, headings, links and page speed that help a page rank.SEO Starter Guide (Google)
    A content calendar built around your audience's questions.

    Step 3: Social media and paid ads

    Building an audience on the right platforms with a consistent voice.
    Campaigns, audiences and creatives on Facebook and Instagram.Meta Blueprint
    Search and display campaigns, bidding and budgets.Google Skillshop
    Hooks, visuals and copy that stop the scroll, and testing which works.

    Step 4: Email and marketing automation

    Sign-up offers, consent and keeping your list healthy.
    Welcome series and nurture emails that go out at the right moment.
    Improving landing pages and checkouts with small tested changes.

    Step 5: Analytics and campaign capstone

    Tracking visitors, events and conversions in GA4.Google Analytics Help
    Choosing the numbers that matter and crediting the channels that drove results.
    Turning numbers into a short story with clear next steps.
    Plan, run and report a real or simulated campaign end to end.